"What you get by achieving your goals is not as important as what you become.” – Henry David Thoreau
When advertising services as a fitness professional, I sell physical outcomes. Fat loss, muscle gain, athletic ability, blood chemistry improvement, etc. These are the goals that my clients approach me with. They believe that this physical result is all they are seeking.
Here’s the truth as I see it. People who come to me with fitness goals are always seeking something deeper. They talk about getting jacked, losing 20 pounds, or getting their cholesterol in check, and these are great goals. When I take a step deeper and ask them why, the answer is usually the same.
They want to feel confident in their own skin and they want to feel like they have the power to control their life. There is a still small spark inside of them that recognizes its potential to create change.
Does this same spark live inside you?
If so, I can help turn it into a raging fire; that’s the real service that I offer. Through fitness, I can show you the path that leads to growth. With growth comes self-confidence, self-esteem, and with enough diligence, self-mastery.
The journey that I will guide you through is the one that humans have been going through since the beginning of time. It is the journey to find your will and your inner strength. It’s the ancient hunter alone in the wild with the knowledge that only he can provide his next meal. If he doesn’t succeed, he doesn’t eat. There is a special kind of power in this knowledge.
In the process of creating the body of your dreams, you begin to realize your human potential. You recognize that you are not merely a product of your environment. You have the power to create change. You begin to see obstacles in a different light. You no longer see life from the eyes of a victim; you see it from the eyes of a champion.
You see the fact that you hate your job as signpost. You are not condemned to stay at this job. You know that you can make a change. You can find a better job. You can create your own.
You recognize your power to change poor relationships. You are capable of fixing them or creating new ones.
Here’s what I can offer you: The recognition of your human potential and all the power that comes with it… and the body of your dreams.
If you're interested in starting the journey to realize your human potential, shoot me an email at firstname.lastname@example.org or fill out the web application here.